Ally Bank is the New GMAC
May 15th, 2009
GMAC in a new attempt to distance itself from General Motors has gotten a name change. Ally Bank is the new GMAC. The company hopes to rebrand itself and change directions. General Motors is a partial owner of the bank, but will be scaling back its stake in the bank in the months to come.
Ally Bank is trying to attract new customers but I wonder what else, if anything they plan on changing besides just their name? I don’t know of any details on any changes they plan on making but I’ll be sure to update you as I hear. GMAC was one of the 10 banks that failed the bank stress test. It still needs to raise $12 billion in capital in order to pass and apparently this name change is part of that plan to raise capital.
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